Create a Website for a Property Listing

In my previous blog post, I discussed the importance of marketing a clients’ home on the web, using multiple platforms like Google, Facebook and Twitter.  In the current situation of the San Diego housing market, Realtors must utilize as many tools as possible.  Today I’d like to share the service I am using to Create a Website for a Property Listing.  In my next blog post, I’ll show you how to get the website to the top of the first page of Google. 

First and foremost, I am not a tech genius, and I have no financial interest in what I’m about to reveal. 

Over the last couple of months I’ve researching the best way to Create a Website for a Property Listing.  Last Tuesday I was introduced to Epropertysites.com, where you can create a fully functional website, equipped with pictures, virtual tour, local demographics, maps, loan calculator and tons of other great tools.    

A few of my favorite features of Epropertysites.com include;

·         “Flip Book” Listing presentation and Marketing material that can be emailed to clients or prospects.

·          Printable flyers in different layouts and color schemes.

·         Automatic posting on Facebook, Twitter, Craigslist, You Tube, LinkedIn and Myspace

·         Text messaging with Call Capture, where Buyers can text for more property info about a listing right from their car, and all of the data including the mobile website is instantly texted right back to their mobile phone!

·         Widgets

·         Analytics

You’re probably saying to yourself, “this must cost a lot”, but believe it or not, it is only $10 per month for 10 websites.  That’s only $1 per property; to me it’s a no brainer.  To get started, visit Epropertysites.com and set up an account, you will not be prompted to pay until after you’ve created your website.  Set up a profile with your picture, company logo and contact information, then follow the on screen instructions and input the property information. 

I’m not going to do a step by step tutorial in this post; however, I will point out the importance of choosing your Title and Description.  This is a critical step when it comes to getting the website on page one of Google, which I will discuss in greater detail in my next post.  Your title should be composed of your keywords; these are the words that are being searched on the internet.  It is important to use keywords that are geographically specific, using the property sub division as opposed to the city is important.  For example, instead of using “House for Sale in San Diego”, I would use “North Clairemont Home With Views”.  Most buyers will have narrowed down their desired location to a few specific sub divisions or neighborhoods and they will search for homes using these key words.  Another tip in choosing your Title is to phrase it so you can plug it in to your description.  As a rule of thumb, your description should be between 200-350 characters and keywords should make up about 4% of the description.  This is extremely important when it comes to Search Engine Optimization (SEO). 

Here’s an example;

For Sale, a 3 bedroom, 2 bathroom North Clairemont Home With Views, situated on a large canyon lot.  This North Clairemont Home With Views features a spacious floor plan and a remodeled kitchen, including granite counter tops and stainless steel appliances.  Contact me today for an appointment to see this beautiful North Clairemont Home With Views.

I know this seems repetitive but I want my listings to be on page one of Google, where they will be seen. 

I’m going to jump off topic for a minute.

Here’s a chart showing the Organic Click Through Rate for Page 1 of Google.  As you can see, the top three spots account for almost 80% of clicks.  If your listing is not on the first page of Google, most likely, it will not be seen at all.

After the Title and description are complete, you’ll want to add the keywords in the “Property Features Field”, these will be your tags and they will be seen on the website.  Normally the features would contain actual features of the property but for the sake of SEO, I repeat my keywords and add any other words that may be searched by home buyers. 

Keep in mind that buyer are mainly looking at pictures, in fact 90% of the clicks on your website will be on the pictures.  Although, the repetitive text is not the most appealing method, it will get your property seen.  If your listing is on the first page of Google, and a prospective buyer is searching for a home in your particular neighborhood, they will look at the pictures and call you.  Often the description and features are not even viewed; the pictures get all the activity.

Continue to follow the Epropertysites.com on screen instructions to upload pictures, create a virtual tour and utilize many of the other website enhancements that are offered.  You can preview the website when you are finished and if you like it, buy it.  Revisions can be made easily at any time even after the website is activated.  From start to finish, this process should take no more than 30 minutes.  When you’ve completed your website you can automatically submit your listing to Facebook, Twitter, Craigslist, YouTube, LinkedIn and Myspace.  In addition, Epropertysites offers a media sharing tool where they provide links, HTML and widgets that can be plugged in to your website, emails and other Social Media sites.

Now that you know how to Create a Website for a Property Listing, in my next post, I will show you the tricks to get your listing on the first page of Google.

 For more information on the San Diego Housing Market, please check out my blog at www.sandiegohousingmarket.com.

As always, if you have any questions, please email me at Jared@SoldByJared.com